Rebecca Madigan
Executive Director
Performance Marketing Association
Rebecca Madigan is founder and executive director of the Performance Marketing Association. Rebecca was director of product management at Commission Junction, and at Lurn, Inc., and Anik Singal, with whom she founded the PMA. She has collected 25 years of leadership experience in product management and marketing. She has had the pleasure of working with many very talented people in pioneering industries such as wireless data, voice-over-IP, wireless LAN, Bluetooth, and online affiliate marketing. She has been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special Interest Groups (IEEE 802.15 and 802.11), Mobile Advisory Council, and GSM, CDMA, TDMA and CDPD mobile technology standards groups. She holds a bachelor degree in Anthropology from University of California, Santa Barbara, and lives in southern California.
Bio courtesy of PMA
Session: Consumer Trust: Why the More Consumer’s Trust Your Ads, The More They Buy on Wednesday, September 29th at 2:30pm
http://performancemarketingexpo.com
