Title: Producing Dynamic Content That Matters to your Target Market
Stephanie Nelson began her amazing story by stating that your website will not be successful unless you are passionate and believe in the content that is represented on the page. Stephanie was able to save a lot of money by budgeting on grocery shopping through her past experiences of budgeting. Because of her prior experience, Stephanie wanted to help others that were in similar situation save on everyday shopping at the grocery shopping. She started a website because it was simply a vehicle to push out her message out to millions of people instead of doing seminar after seminar.
Simplifying a website and catering it to all people including 3rd graders can really set apart your site from others. Users can get turned off from content that is not easily accessed and easy to use. Stephanie Nelson made it possible to save over $100 a week with 15 minutes of budgeting. Before the online database and simple website design, people would spend hours cutting coupons off the Sunday newspaper to achieve this same discount.
If you have a great idea and it’s still incubating, make sure not to mention it to anyone because you tend to spend time defending it more than developing it. Stephanie Nelson has achieved tremendous success by following her passion and her dream. Any affiliate marketer can take this same concept and apply it to their own settings. Make sure to check out Stephanie Nelson’s website.
This year’s Performance Marketing Expo kicked off with some opening remarks from conference producer Stacy Levine followed by an introduction of Evan Weber, CEO of Experience Advertising. Evan mentioned some great people in attendance at the event and then the morning’s keynote Michael Tchong took the podium.
Michael Tchong, trends spotter, begins his presentation by stating how digital trends are changing rapidly and so we have to keep up with the times in order to stay ahead. Singer Eryka Badu even tweeted while giving birth!
Americans are watching videos 32 billion times a month. Digital trends like “screensucking” and “Logonorrohea” are slowly taking over. Digital humor and jokes have become increasingly popular. By 2013 more than half of internet access will be through mobile, so this will change how websites are designed and developed for affiliates.
There are always people who deny and decline mobile trends but it is part of our culture and society. Smartphones are changing the way we conduct business and communicate on a daily basis. Even babies are sleeping less because of digital age trends. Mattel calls the trend “KAGOY” (Kids Are Growing Old Younger).
Multitasking at all times have become increasingly important as consumers strive to save time. “Even when we are present we are absent.”
Consumers are absolutely obsessed with tracking phenomenon whether it comes to packages from UPS, FedEx, or even pizzas from Dominos! Do not follow the media, Facebook will be replaced like Friendster, instead follow social engagement. The transparency of facebook and twitter has forced marketers to be better at customer service than ever before.
Providing attendees, speakers, sponsors the best experience possible is what it’s all about. Here are some quick gold nuggets of information that have been shared at the Performance (Affiliate) Marketing Expo on Day 1:
Experienceads: By 2013 half of all Internet access with be via phone….#PMEXPO
MicroSteph: We spend more time with our laptops then with our better halves. So True. #PMEXPO
Simonjcole: The average adult now sleeps 2 hours less ore night than we did in the 1920′s #PMEXPO
Experienceads: People only spend 56 seconds on a web page so speed up ur page loads #PMEXPO
PMExpo: “We need to multitask at all times in order to save time. Even when we’re present we are absent” – Michael Tchong #PMEXPO
MicroSteph: Social engagement is the name of the game. Stephanie Meyer engages her readers to shape her stories she has sold over 100M Books. #PMEXPO
MicroSteph: Most marketers don’t listen. You can close more sales if you know what the obstacles are. #PMEXPO
Twitter followers are more likely to purchase from a brand than #facebook fans – Michael Tchong #PMEXPO
MicroMediaMKTG: When you know you have a good idea don’t give up on it perhaps you need a better method of delivery or more awareness. #PMExpo
MicroSteph: 80% of Coupons still come from the Newspaper Coupons. The Online database made it possible for ppl to save $100/week. via @CouponMom #PMEXPO
There are FAR TOO MANY to re-post here. Follow the conversation #PMEXPO on twitter.
PME has finally landed and what better place than Miami to host this event. The PME team has been working hard at setup for this event and we are looking forward to the great lineup of speakers, attendees, sponsors, and exhibitors we have on board! Here are some pics that we have taken so far from the event, make sure to check back on our live page to check out our flickr photos, twitter stream, and video clips that we will be taking from the event. Enjoy!
Beautiful Eden Roc Renaissance Hotel
PME Team hard at work as always
Beautiful scenery at PME
Remember if you’re taking pictures from the event make sure to tag them PMExpo on flickr. See you tomorrow!
The PME team is making final preparations for the opening of this year’s conference. As readers of this blog we offer you an opportunity to share in some of the great presentations and information from the conference. Here’s a friendly reminder of our tools that we have set to keep you in the loop this year: twitter updates, photos from Flickr, daily emails, and discussions in our LinkedIn and Facebook fan page that we will continue to post throughout the event. Don’t forget, if you’re attending the conference and twittering, use #PMExpo in your tweets to share in the conversation.
We plan to be live-blogging throughout the conference, so be sure and subscribe to our RSS feed to continuously receive updates direct from the conference. Hope to see you there!
Professionals are too often concerned with what the next big fad in the economy will be instead of focusing their time of staying on top of business trends. This post on TroyMedia discusses how some futurists and trend-spotters like PME keynote Michael Tchong have observed the world and workplace in order to come up with simple answers to complex questions. Simplicity is key in trend spotting.
Noted trends spotter Michael Tchong will also be speaking at Performance Marketing Expo next week. Make sure not to miss his session!
Session: “I’m Going To Tweet You Up!” on Wednesday, September 29th at 9:00am
John Chow is a well-known writer that blogs about Internet Marketing on his site JohnChow.com. He specializes in site monetization, search engine optimization, and generating an income with blogs. One of his greatest feats in the industry was to rank number one for the keyword “make money online” using text links and reciprocal linking (although Google later penalized him by delisting his site).
John also runs the site TTZMedia.com. The site helps webmasters who run technology sites monetize their sites by adding a code to display various products. The code taps into a database that compares prices between various stores. For example: A Canon digital camera will be displayed along with merchants that sell it and a comparison of prices.
Panel Discussion: Making Money Making Friends on Wednesday, September 29th at 11:45am
This post on mediapost.com highlights how Andrew Koven, President of eCommerce & Customer Experience at Steve Madden & PME speaker, has not been impressed with location-based services. Steve Madden has created partnerships with both Foursquare and Loopt and the campaign has not been too compelling to date, making it want to turn away from further partnerships with other location-based services like shopkick.
So is location-based services really not for retailers? What are some retailers out there that have had success implementing a location-based strategy?
Andrew Koven will be presenting How Consumers Really Use Online Social Media at Performance Marketing Expo next week. Make sure not to miss his session!
Make sure to update your events on facebook and LinkedIn and RSVP “yes” if you are attending Performance Marketing Expo later this month. We look forward to seeing you there!
Peter’s industry relationships and recognition as an innovator in his field allow him to structure key partnerships with complementary companies. Through his business development efforts, Peter has been able to position NETexponent as a leader in the Online Direct Marketing arena.
Prior to co-founding NETexponent, Peter had joined Mass Transit Interactive as the EVP, Director of Performance Marketing. During his time at this leading interactive agency, Peter quickly established their Performance Marketing Division. Previous to this he worked at i-traffic, a leading online advertising agency, currently a division of Agency.com where he stayed until 2000. As the Director of Affiliate Marketing Services, he helped to establish and grow what quickly became a core service offering for i-traffic, the affiliate marketing services group. At a time when affiliate marketing was relatively unknown Peter was building and managing affiliate programs for clients such as CapitalOne.com, Doubleday books, bookspan.com, SelfCare.com, ConsumerInfo.com, and others. Earlier work at Nielsen Media Research, allowed Peter to lend his analytical skills to the creation of the Nielsen NetRatings website ranking product. Peter holds a Bachelor’s degree in Marketing from Villanova University.
Session: Current Trends and Innovative Affiliate Marketing Techniques You Should be Using NOW on Tuesday, September 28th at 2:30pm
