In a recent article by John Chow; super affiliate and blogger. He talks about a great offer from http://www.floristone.com which allows you the ability to have a full fledged ecommerce store on *YOUR* site. This is a pretty smart twist considering that regular affiliate marketing sends clicks to another site to complete the transaction. In this process the user/buyer could potentially click away or get scared off and the affiliate would lose the commission. Gotta love that transparency!
What I would like to see more of in performace marketing is a way for the publishers to create a legitimate website where visitors feel like they are buying from that website/brand. This is a great example of transparency. You handle marketing and traffic and they handle the sale/customer service and fullfilment. It’s a no brainer and the enduser does not leave your website.
Some retailers which come to mind: Amazon, newegg and others (are you listening)?
I would like to see more of these options in some of the larger etailers which would be a win-win for both the etailer and the affiliate.
What do you think? Feel free to comment below.
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