GSI Commerce, which has become a one-stop e-commerce service and support shop has stepped away from owning inventory for Sports Authority, their major sporting goods client. This article in internetretailer.com mentions how GSI Commerce has not taken ownership of inventory for other product categories, like health and beauty apparel for example.
How will this affect the Pepperjam affiliate network and ad re-targeting though? This article highlights that Sports Authority will use GSI’s supply chain management software for shipping and their Marketing Services division to keep their e-mail marketing as well as their affiliate program. Will we see this trend for other sporting goods giants as well?
