Author Archives: PME Team

Online florists and Performance Marketing

In a recent article by John Chow; super affiliate and blogger. He talks about a great offer from http://www.floristone.com which allows you the ability to have a full fledged ecommerce store on *YOUR* site. This is a pretty smart twist … Continue reading

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Brazilian Performance Marketing Company Acquired

LeadMedia, the European online performance marketing company acquired Sao Paulo, Brazil-based MediaFactory. With emerging markets strengthening in performance marketing companies are being acquired to shore up the playing field. LeadMedia provides clients with Internet marketing solutions, including qualified traffic generation, … Continue reading

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Performance Marketing Whats Hot for 2011

So what is hot for 2011 in performance marketing? – Retargeting – Better collaboration between Affiliate managers/networks & publishers? – PPC – PPV – SEO/SEM – Social marketing – Outsourcing Feel free to predict the future in our comment box … Continue reading

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Thanks to all who attended Performance Marketing Expo!

Thanks to all who helped make Performance Marketing Expo a success! This year we combined some of the greatest minds in performance marketing industry in one central location. Let’s strive to make next year even better! As always we value … Continue reading

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PME 2010 Social Media Panel – Make Money Making Friends

Panelists Murray Newlands, MurrayNewlands.com Ian Fernando, IanFernando.com John Chow, JohnChow.com Eric Schechter, ClickBooth The panel opened up with Murray Newlands asking What are your tips in growing an audience to the other panel members. Here are some of their responses … Continue reading

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PME 2010 Keynote Presentation – Rev Up Your Google Rankings: Live Interactive Website SEO Reviews

Stephan Spencer, VP of SEO Strategy, Covario Stephan Spencer is a noted authority on SEO strategy, and he began his keynote presentation by giving a live SEO demo of wordpress.com.  He mentioned that they have missed opportunities for higher SEO … Continue reading

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PME 2010 Keynote Presentation – How We Used Data to Win the Presidential Election

Dan Siroker, Former Director of Analytics, Obama Presidential Campaign Dan Siroker raised $656 million for the Obama campaign online which was higher than any presidential campaign ran before. He was able to do this by split testing different texts, images, … Continue reading

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PME 2010 Presentation: A Successful Social Media Case Study on a Shoestring Budget

Jessica Kornacki, Endless Vacation Rentals by Wyndham Worldwide Jessica Kornacki mentioned in the beginning of her presentation that companies should not just launch a facebook fan page and create a twitter account just because everyone else is doing it. Instead, … Continue reading

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PME 2010 Super Affiliate Panel Discussion – Get on the Affiliate Fast Track

Zac Johnson, MoneyReign Eddie Alberty, MarketAmerica Matthew Cheng, eCoupons Moderator: Greg Byrnes,ParentMedia There is a lot of history and the marketplace changes so quick. What are some of the best practices and basics in order to run a successful affiliate … Continue reading

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PME 2010 Behavioral Expert Presentation: Personalization 2.0 – Where Is It Headed?

Presenter: Paul Rosenblum, VP of Products and Strategy, Co-Founder, MyBuys Paul started his presentation with a story of when his 17 year old niece shopped online for an iPod case. She typed in “iPod case” in shopzilla (a shopping search … Continue reading

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